Eight-year-old Makip claims its Unisize tech can lead to a 20% average reduction in returns. And it also said its own analysis has shown that “providing online shoppers with more accurate sizing options increases the decision to purchase by 2.5 times”.Unisize helps online shoppers to ‘try on’ clothing online. It asks them some basic questions such as age, weight and height to understand the measurements of their body, allowing the sizing technology to map the individual’s body size to the clothing item, and then display how the clothes will fit the unique body size of the shopper.

Returns rates plummeted during the pandemic as the relaxed clothing that people were ordering offered fewer sizing issuesคำพูดจาก