Why Kim Kardashian’s SKIMS Nipple Bra Is a Genius Idea

E! News Illustration / Photos Courtesy of SKIMS

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Kim Kardashian has broken the internet again, and this time it's because of nipples. The SKIMS founder has introduced a collection of bras featuring discreet nipple-like details on the cups, cleverly designed to give the impression of going braless and embracing a subtly provocative style. The launch of the SKIMS Ultimate Nipple Bra was first announced through a campy promotional video full of hilario…